Synectics Group, a division of AFS Technologies, participated in “The Predictive Path to Promotion Optimization Summit” this week in Chicago, IL. Also in Chicago this week is our 2011 Synectics Group User Conference.
POI Summit: The topics covered at the POI conference included (but were not limited to) Trade Promotion Optimization, Trade Promotion Management, Predictive Analytics, Price Optimization, and Demand Planning. This conference began on Sunday evening, November 6th, and wrapped up today, November 8th.
The conference offered excellent information on moving from retrospective analysis, to predictive analytics and optimization, as well as Best Practices for increasing profits through Planning & Optimizing Promotions. It also provided a great networking forum for all that attended.
2011 Synectics Group User Conference: The 2011 User Conference, will also be held in Chicago, November 8th and 9th, following the POI Summit. The results from the 2011 Customer Care Survey and the direction from our Advisory Council both pointed toward the value and importance of an opportunity to discuss and share experiences, challenges, and solutions to better manage trade promotions and to maximize benefit from Account Review™, our trade promotion management (TPM) software.
We are excited to bring together our talented and diverse client base while remaining conscious of the professional and ethical guardrails for discussions involving business practices among groups of manufacturers that may include competitors.