Synectics Group and Account Review™ again voted a Top 10 Readers’ Choice for Trade Promotion Management.

For a ninth year in a row, Synectics Group earns an industry award from CGT. The January 2011 issue of Consumer Goods Technology Magazine recognizes Synectics Group services and the Account Review™software as a Top 10 Readers’ Choice software solution for trade promotion management. We appreciate being recognized by CGT even though we are perhaps the only awarded TPM vendor that did not purchase advertising in Consumer Goods Technology magazine.

The 2011 Readers’ Choice survey also confirmed the importance of trade promotion optimization to the CPG industry. Synectics Group and our partner, River Logic is proud to be among the first TPM vendors to offer true optimization for CPG trade promotion. Our TPO Planner helps our clients create optimized trade calendars.

We are proud that the market place continues to confirm Synectics Group as one of the leading trade promotion management software and services providers. Synectics Group is a trade promotion management software market leader in the United States with one of the largest market shares of referenceable CPG manufacturers in live production with true closed-loop trade promotion management software.

For more information, go to http://consumergoods.edgl.com/home

Chicken of the Sea upgrades to Account Review™ Version 7.2

November, 29, 2010 -



We are proud to have Chicken of the Sea as a Synectics Group client since 2002. Today Chicken of the Sea goes live in Account Review™ Version 7.2. We appreciate the many years that Chicken of the Sea has been a client. We will continue our long-term commitment to meet the trade promotion management needs of Chicken of the Sea and the consumer packaged-goods industry for many more years to come.

This software upgrade from version 6 puts Chicken of the Sea into the most advanced SmartClient technology for maximizing the end-user TPM experience. The Account Review™ software suite is based on the Microsoft .NET and SQL Server 2008 platform, and is true closed-loop, world-class trade promotion software. Chicken of the Sea and our other CPG clients use Account Review™ to manage all aspects of their trade promotion spending, including promotional event planning, budgeting, payment requests, deduction settlements, and post-promotion analysis.


For more information, go to www.ChickenOfTheSea.com

Full Article: http://www.trade-promotion.com/news/templates/?a=216

Pfizer Consumer Health Care Canada upgrades to Account Review™ Version 7.2

October, 29, 2010 -



We are proud to have Pfizer Consumer Health Care Canada as a Synectics Group client since 2004. Today Pfizer goes live in Account Review™ Version 7. We appreciate the many years that Pfizer has been a client. We will continue our long-term commitment to meet the trade promotion management needs of Pfizer and the consumer goods industry for many more years to come.

This software upgrade from version 6 puts Pfizer into the most advanced SmartClient technology for maximizing the end-user TPM experience. The Account Review™ software suite is based on the Microsoft .NET and SQL Server 2008 platform, and is true closed-loop, world-class trade promotion software. Pfizer and our other CPG clients use Account Review™ to manage all aspects of their trade promotion spending, including promotional event planning, budgeting, payment requests, deduction settlements, and post-promotion analysis.

For more information, go to www.pfizer.ca

Full Article: http://www.trade-promotion.com/news/templates/?a=215