Thursday, October 27, 2011

AFS Technologies Signs Top Regional Broker to Software Suite

PHOENIX, AZ – AFS Technologies Inc. ("AFS"), the leading provider of end-to-end, real-time business software solutions for brokers in the food and beverage industry, announced today that it has signed Wolff Group to several of their software applications. Wolff Group, a premier regional broker in the Midwest, will use AFS Technologies’ Genweb™, Easy Operator™, Discovery™, and AFS Data Exchange to maximize profits and discover unparalleled efficiencies across all of their business operations.

“Sales agents form an integral part of the CPG order-to-cash cycle, and we are excited to partner with Wolff Group. AFS and Wolff Group both seek the importance of connected solutions throughout the supply chain. AFS has over 70% of the food orders for retail and food service using our AFS Genweb™ solution, which connects agents, manufacturers and distributors to key tools like Profile® (data pool and product synchronization) and Discovery™ (BI, trade promotion and claims). We see Wolff Group as a great contribution to our current AFS sales agent community and we’re looking forward to a long-term partnership,” said Lisa Whinnie, EVP at AFS Technologies.

“For years prior to using AFS as a broker software provider, the AFS Team had always exceeded Wolff Group expectations as we’ve integrated three acquisitions into the Wolff Group Process. These acquired companies were former AFS customers, and not only did the AFS Team go above and beyond with respect to assisting us in the data integration process, they provided assistance to us in core processes beyond data integration of the acquired companies that proved to be very valuable to Wolff Group. In short, we’re very excited to enter into a partnership with AFS and we feel strongly that their value added services and products will be an integral part of Wolff Group’s platform going forward,” stated Mike McDonald, EVP/CFO of Wolff Group.

AFS Technologies’ profit maximizing solutions can be purchased together or individually - at initial system implementation or later as an add-on. Applications can also be interfaced to those from other non-AFS suppliers. AFS Technologies excels above the competition to bring their customers superior solutions and increased profits through leading edge technology, food industry experience and focus, and unmatched customer support and implementation.

About AFS Technologies Inc.

AFS Technologies is the leading provider of business enterprise and Software as a Service (SaaS) solutions. The company now serves nearly 1,500 customers across the Americas with a portfolio of solutions for the food and beverage and supply chain segments. AFS Solutions are designed to improve profitability, grow revenue, and assist in regulatory compliance. AFS Profile® offers the food industry’s largest single source for product information and data synchronization with GS1. All AFS solutions utilize service-oriented architecture (SOA) built with Microsoft .NET framework technology. With a focus on modular design, the solutions allow customers in manufacturing, sales agencies and distribution, the flexibility to upgrade specific elements of the software without affecting the rest of the system. To match the needs of our diverse customer base, products are available on both a license and true SaaS model basis.

For more information, visit us online at or call (602) 522-8282

About Wolff Group

Wolff Group is a leading Midwest-based foodservice sales and marketing agency that provides superior services to foodservice manufacturers, distributors, and operators in Michigan, Indiana, Ohio, Kentucky, and Western Pennsylvania. Wolff Group provides exactly what today’s rapidly evolving foodservice marketplace requires - greater efficiencies, enhanced service solutions and seamless coverage over a regional geography. The Wolff Group offers their customers a unique combination of local expertise, customized marketing tools and a segment-focused approach designed to help their customers meet their business objectives.

For more information visit