Thursday, March 3, 2011

Synectics Group, River Logic and clients to participate in Trade Promotion Optimization Summit.

Synectics Group is proud to participate in the POI’s Trade Promotion Optimization Summit 2011. This CPG centric event is in entitled, Charting Your Course to Trade Promotion Optimization Summit. This premier event will be held March 13th through the 15th, 2011 at the Chicago Marriott Downtown Magnificent Mile in Chicago Illinois. The TPO summit is designed to help participants move from just managing payments to maximizing promotion effectiveness. Retailers and manufacturers will be discussing collaborative approaches to increase profits, drive loyalty and optimize their significant promotional investment.

Also participating in the TPO Summit is our optimization partner, River Logic. It is easy to claim to have functionality, but significantly more difficult to deliver results in the CPG sector. Clients from Synectics Group and River Logic will be presenting success case studies in trade promotion management and optimization. Both organizations look forward to a successful and productive inaugural conference.

For more information and to register for the event, go to