Synectics Group is pleased to announce new functionality in Account Review™, our trade promotion management software

Synectics Group is pleased to announce new functionality in Account Review™, our trade promotion management software, which has been released in our latest Service Pack. Available now in Account Review is the new Express Planner, which lets users to plan in a spreadsheet-style view. This allows users to view budget, plans, and plan details all on one screen! With the Express Planner, the user can enter plans and quickly see the impact of that volume/revenue/spending. Users can perform “what-if” analysis in one environment, eliminating the need to run multiple reports. Along with these additional features, all of the same functionality that our clients are used to (lump sum wizard, volume allocation, etc.) is also available in this view.

All of our clients have the opportunity to utilize this new software functionality if they choose, and as always, this update is available at no incremental cost to all our clients. If you are an existing client, a video showcasing the new Express Planner feature in Account Review™ has been added to the Synectics Group Client Portal. If you are not currently using Account Review, click here for a software demo.

The Synectics Group Client Portal is the newest way for our clients to get up to the minute updates on Account Review™

The Synectics Group Client Portal is the newest way for our clients to get up to the minute updates on Account Review™, our trade promotion management software. Clients can log-in through www.trade-promotion.com to view vital information on Account Review™, like constantly updated server reports, release notes for new service packs, and report documentation.

Clients will also have access to the “What’s New with Account Review” section and our Knowledge Base where users can search for informational documents and “how to’s”. The client portal is also eco-friendly providing the clients with access to electronic documents such as paper-less change request forms.

Synectics Group is certified SAS 70 compliant again in 2011

Synectics Group continues SAS 70 compliance into 2011, and in doing so, continues to meet the needs of our publicly traded corporations. SAS 70 has become one of the most widely recognized auditing standards for service companies. SAS 70 audits must be conducted by certified professionals to strict standards set by the American Institute of Certified Public Accountants (AICPA). The 2010–2011 Synectics Group audit was conducted by IS Partners.

Our SAS 70 Type II audit included comprehensive reviews and tests of Synectics Group’s infrastructure, including power, physical and electronic security measures, backup and recovery procedures, customer setup, network security, maintenance procedures, infrastructure and software development change management, environmental safeguards, communications, customer service, management and user controls.

The current Synectics Group Type II SAS 70 audit report with the auditors’ expert opinions are now available upon request to our clients and potential clients.

Synectics Group, River Logic and clients to participate in Trade Promotion Optimization Summit.

Synectics Group is proud to participate in the POI’s Trade Promotion Optimization Summit 2011. This CPG centric event is in entitled, Charting Your Course to Trade Promotion Optimization Summit. This premier event will be held March 13th through the 15th, 2011 at the Chicago Marriott Downtown Magnificent Mile in Chicago Illinois. The TPO summit is designed to help participants move from just managing payments to maximizing promotion effectiveness. Retailers and manufacturers will be discussing collaborative approaches to increase profits, drive loyalty and optimize their significant promotional investment.

Also participating in the TPO Summit is our optimization partner, River Logic. It is easy to claim to have functionality, but significantly more difficult to deliver results in the CPG sector. Clients from Synectics Group and River Logic will be presenting success case studies in trade promotion management and optimization. Both organizations look forward to a successful and productive inaugural conference.

For more information and to register for the event, go to www.p-o-i.org

Synectics Group and Account Review™ again voted a Top 10 Readers’ Choice for Trade Promotion Management.

For a ninth year in a row, Synectics Group earns an industry award from CGT. The January 2011 issue of Consumer Goods Technology Magazine recognizes Synectics Group services and the Account Review™software as a Top 10 Readers’ Choice software solution for trade promotion management. We appreciate being recognized by CGT even though we are perhaps the only awarded TPM vendor that did not purchase advertising in Consumer Goods Technology magazine.

The 2011 Readers’ Choice survey also confirmed the importance of trade promotion optimization to the CPG industry. Synectics Group and our partner, River Logic is proud to be among the first TPM vendors to offer true optimization for CPG trade promotion. Our TPO Planner helps our clients create optimized trade calendars.

We are proud that the market place continues to confirm Synectics Group as one of the leading trade promotion management software and services providers. Synectics Group is a trade promotion management software market leader in the United States with one of the largest market shares of referenceable CPG manufacturers in live production with true closed-loop trade promotion management software.

For more information, go to http://consumergoods.edgl.com/home

Chicken of the Sea upgrades to Account Review™ Version 7.2

November, 29, 2010 -



We are proud to have Chicken of the Sea as a Synectics Group client since 2002. Today Chicken of the Sea goes live in Account Review™ Version 7.2. We appreciate the many years that Chicken of the Sea has been a client. We will continue our long-term commitment to meet the trade promotion management needs of Chicken of the Sea and the consumer packaged-goods industry for many more years to come.

This software upgrade from version 6 puts Chicken of the Sea into the most advanced SmartClient technology for maximizing the end-user TPM experience. The Account Review™ software suite is based on the Microsoft .NET and SQL Server 2008 platform, and is true closed-loop, world-class trade promotion software. Chicken of the Sea and our other CPG clients use Account Review™ to manage all aspects of their trade promotion spending, including promotional event planning, budgeting, payment requests, deduction settlements, and post-promotion analysis.


For more information, go to www.ChickenOfTheSea.com

Full Article: http://www.trade-promotion.com/news/templates/?a=216

Pfizer Consumer Health Care Canada upgrades to Account Review™ Version 7.2

October, 29, 2010 -



We are proud to have Pfizer Consumer Health Care Canada as a Synectics Group client since 2004. Today Pfizer goes live in Account Review™ Version 7. We appreciate the many years that Pfizer has been a client. We will continue our long-term commitment to meet the trade promotion management needs of Pfizer and the consumer goods industry for many more years to come.

This software upgrade from version 6 puts Pfizer into the most advanced SmartClient technology for maximizing the end-user TPM experience. The Account Review™ software suite is based on the Microsoft .NET and SQL Server 2008 platform, and is true closed-loop, world-class trade promotion software. Pfizer and our other CPG clients use Account Review™ to manage all aspects of their trade promotion spending, including promotional event planning, budgeting, payment requests, deduction settlements, and post-promotion analysis.

For more information, go to www.pfizer.ca

Full Article: http://www.trade-promotion.com/news/templates/?a=215